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SEO.

Are you looking to improve your rankings on Google and Bing? Lets make it happen…

Search Engine Optimisation or SEO is the process of updating a website to ensure that its technical structure and content is perfectly in tune with the terms that potential customers are searching for on Search Engines like Google and Bing. The more relevant your website content is to those people searching for products and services like yours, the more likely you will receive a high ranking for those terms and the more clicks you will receive.

Effective SEO strategies for Shropshire businesses

We work with clients developing results driven SEO Strategies that improve search rankings and provide leads. We also put in place strategic processes to continuously review and analyse performance and to help businesses stay ahead of competitors.

SEO Services that really get results

Content and technical optimisation are key for an effective SEO Strategy. We leave no stone unturned when it comes to assessing your website and identifying the stragegic changes required to enhance your website’s SEO and boost its performance.

Keywords

Getting these right is key to getting a great ranking on common search engines. To break it down to its simplest level, Google and Bing can only see the words on your web pages. Therefore you need to have the terms that people are searching for, in a density that the search engines are happy with, in order to rank for this terms. These terms needs also need to appear in all the right places. We can get your content match-fit to boost your rankings.

Meta Data

This is where it gets technical. These are key bits of information in the back end of the site that Google and Bing pay particular attention to. Therefore its super-important to ensure that these tags and fields are manually updated with keywords and key search terms that match what your potential customer is looking for and the content within your site. We’re experts at getting this spot-on.

Site Speed

Another important factor in how well Search engines rank your website. How many times have you landed on a website that loads really slowly and your fingers start twitching, ready to click on back and visit another site? Google and Bing continually assess site speed and give extra kudos (and ranking value) to those sites that are quick off the mark. We help Shrewsbury businesses to fix issues with their website performance and get things really responsive.

Link Building

Link building is quite a simple concept, its the process of getting other websites to link back to yours. Backlinks, as we call them, help the Search engine bods to understand that you are providing quality content and resources, information that other websites want to be associated with . Websites with lots of backlinks tend to get higher rankings, but there is a catch – ‘quality’!

Unscrupulous SEO companies are renowned for building multiple sites or networks that contain random links to businesses and sell that as a service. Search engines have cottoned-on to that and now assess the domain quality of the site containing the link.

We help Shropshire businesses establish links from quality sources, those which Google and Bing look on favourably and reward with higher rankings.